Ellensburg, Washington

Ellensburg, Washington

Only 90 minutes from Seattle on the other side of the mountain and you can find yourself in another world of high desert natural beauty. With outdoor recreational activities (fishing, hiking, golf), nearby wine country and great skiing…this is an active retiree’s dream come true, particularly if you are an RV aficionado. Add to this a nearby university town amenities, reasonable cost of living and very affordable property values and my longtime client saw his dream retirement. A very savvy real estate investor and developer many times over, my client appreciated the opportunities. Moving from Seattle to Ellensburg, he built a custom home and designed a unique RV garage fully integrated into the design of the home. When circumstances required him to relocate, he hired me to market his home. I believed the next owner would be someone similar to my client in Seattle, ready for more sun and to be delighted by the lifestyle changes. I set up an extensive media campaign “300 Days of Sun” and hosted special venues directed to individuals who shared the same recreational interests. Since the new owner most likely was coming from out of area, it was imperative that my on-line presence be very attractive and informative with a custom website specific to the property, top notch professional photography and a neighborhood video, aerial photos and an ebook of lifestyle content, all able to be delivered immediately to interested parties. Thus, a very clear story of what it would feel like to live here was able to be conveyed long distance to a very specific buyer profile.

"When it comes to real estate Joanmarie Curran is a true marketing and presentation specialist. She has represented us on three different sales and has spared no expense marketing our home. Whether it be staging or photography, it is always done in a professional and appealing manner. Her marketing expertise has resulted in full price or near full price sales of all three homes. She truly is by far the best real estate agent we have ever worked with." - Tom Kunst